In the article, the notion of linguistic world picture and its relations with other types of world picture are discussed. Linguistic picture of the world is considered as subjective model of the objective world, the system of language units used in representation of conceptual model of the world from individuals’ mind. Phraseology is a huge bank of linguistic means that verbalize national linguistic world picture. In the analysis part of the article, several phraseological units with the component “fire” in English and Uzbek languages are studied from the aspect of linguoculturology.