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5. Dewsnap, Belinda & Micevski, Milena & Cadogan, John & Kadic-Maglajlic, Selma. (2020). Flexibility in marketing & sales interfacing processes. Industrial Marketing Management. 91. 285-300. 10.1016/j.indmarman.2020.09.005

6. Digital Marketing Services. https://www.beroeinc.com/category-intelligence/digital-marketingservices-market/

7.https://www.statista.com/statistics/237974/online-advertising-spending-worldwide/

8. Digital advertising spending worldwide from 2021 to 2026. https://www.insiderintelligence.com/content/us-cpg-digital-ad-spending-2020

9. PepsiCo embraces big data with new Pep Worx platform https://builtin.com/big-data/pepsicoembraces-big-data-platform-pep-worx