MEHNAT BOZORIDA HR BRENDINGNING ISTIQBOLLI KASBLAR VA MALAKALAR TIZIMI BILAN BOG’LIQLIGI

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19 июн 2024

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MEHNAT BOZORIDA HR BRENDINGNING ISTIQBOLLI KASBLAR VA MALAKALAR TIZIMI BILAN BOG’LIQLIGI

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ORIENTAL RENAISSANCE: INNOVATIVE, EDUCATIONAL, NATURAL AND SOCIAL SCIENCES

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MAQOLA ANNOTATSIYASI

Ushbu tadqiqot inson resurslari (HR) brendining ish tushunchalari va malakalariga ta'sirini o'rganadi. Adabiyotlar va amaliy tadqiqotlarni ko'rib chiqish orqali u yuqori iste'dodlarni jalb qilish uchun tashkilotlar o'z qadriyatlarini strategik tarzda qanday etkazishlarini o'rganadi. Topilmalar tashkilotning jozibadorligini oshirish va uzoq muddatli hamkorlikni rivojlantirish uchun HR brendingi sa'y-harakatlarini kerakli malakalarga moslashtirish muhimligini ta'kidlaydi. Ushbu tadqiqot raqobatbardosh mehnat bozorida iste'dodlarni qo'lga kiritish strategiyalarini optimallashtirishga qaratilgan HR mutaxassislari uchun amaliy tushunchalarni taqdim etadi.

MUALIFLAR

S.Kurbanbayeva

Toshkent davlat iqtisodiyot universiteti,

J.Mansurov

Toshkent davlat iqtisodiyot universiteti,

Teglar

# population# labor market# aholi# positions# mehnat bozori# classifier# HR brending# kelajak ish o’rinlari# lavozimlar# klassifikator# HR branding# future jobs

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ROI:

https://eroi.uz/11.0104/A0624-0043

DOI:

Mavjud emas

Foydalanilgan adabiyotlar

1. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management.

2. Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Psychology.

3. A Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International.

4. Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology

5. Sartain, L., & Schumann, T. (2006). Brand from the inside: Eight essentials to emotionally connect your employees to your business. John Wiley & Sons.