1. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management.

2. Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Psychology.

3. A Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International.

4. Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology

5. Sartain, L., & Schumann, T. (2006). Brand from the inside: Eight essentials to emotionally connect your employees to your business. John Wiley & Sons.