A COMPARATIVE STUDY OF THE LEXICON OF INTERNET ADVERTISEMENTS IN ENGLISH AND UZBEK

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2 декабр 2024

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A COMPARATIVE STUDY OF THE LEXICON OF INTERNET ADVERTISEMENTS IN ENGLISH AND UZBEK

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Eurasian Journal of Social Sciences, Philosophy and Culture

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In this article, the opinions of our country's and foreign scientists about the effectiveness of foreign experience of the English language teaching methodology are mentioned. A comparative study of the lexicon of Internet advertisements in English and Uzbek can be a fascinating linguistic investigation, highlighting how culture, language, and digital marketing strategies shape the vocabulary used in advertisements across the two languages

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# Software like AntConc or WordSmi# lexicon of internet advertise# lexical choices# semantic fields# cultural influences# translation strategies

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ROI:

https://eroi.uz/11.0201/A1224-0081

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Foydalanilgan adabiyotlar

1.Saparov A.D. Comparative linguistics in english and uzbek languages.Journal "Economy and Society" No. 12 (115) -1 20232.Xolmatova, Ergashoy. Linguopragmatic and Linguocultural Study of Non-Literary Lexicon (2022). Research Focus International Scientific Journal3.Ikromova, Umida. Comparative Study of Phrases in English and Uzbek Mass Media Advertisements (2024). Builders of the Future Journal4.Toshtemirova, Sitora. Critical Analysis of Advertising in English and Uzbek (2022). Interscience Journal5.Kodirova, Mukaddas & Badalova, Sokhiba. Comparative Analysis of Professional Lexicon in Uzbek and English (2021). PhilPapers6.Bauer, Laurie. English Word-Formation. Cambridge University Press, 1983.7.Crystal, David. Language and the Internet. Cambridge University Press, 2006.8.Goddard, Angela. The Language of Advertising. Routledge, 2002.9.Cook, Guy. The Discourse of Advertising. Routledge, 2001.