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TURIZMDA MARKETING VA BARQARORLIK

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MAQOLA ANNOTATSIYASI

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Barqarorlik marketingi marketing ko'nikmalari va texnikalarini yaxshi maqsadlar uchun ishlatishi mumkin, bozor ehtiyojlarini tushunish, yanada barqaror mahsulotlar ishlab chiqish va xulq-atvor o'zgarishini ta'minlash uchun yanada ta'sirchan aloqa usullarini aniqlash orqali.Ushbu maqola turistik manzillarni yashash uchun va tashrif buyurish uchun yaxshiroq joylar qilishni maqsad qilgan marketing nazariyalari, usullari va natijalari bo'yicha so'nggi tadqiqotlarni qisqacha bayon etadi.

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# marketing# Turizm# biznes# ekologiya# ijtimoiy

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Foydalanilgan adabiyotlar

1.Xalqaro turizm marketingi.(2010) K.F.Kаmilоvа , Z.K.Kаmilоv2.Turizm marketingi.(2019) M.Z.Nurfayzoyeva.3.Araña, J. E., & Leon, C. J. (2016). Are tourists animal spirits? Evidence from a field experiment exploring the use of non-market based interventions advocating sustainable tourism. *Journal of Sustainable Tourism* (*Barqaror Turizm Jurnali*), 24(3), 430–445.4.Armstrong Soule, C. A., & Reich, B. J. (2015). Less is more: Is a green demarketing strategy sustainable? *Journal of Marketing Management* (*Marketing Boshqaruvi Jurnali*), 31(13–14), 1403–1427.5.Babakhani, N., Ritchie, B. W., & Dolnicar, S. (2017). Improving carbon offsetting appeals in online airplane ticket purchasing: Testing new messages, and using new test methods. *Journal of Sustainable Tourism* (*Barqaror Turizm Jurnali*), 1–15. doi:10.1080/09669582.2016.1257013.6.Baca-Motes, K., Brown, A., Gneezy, A., Keenan, E. A., & Nelson, L. D. (2013). Commitment and behavior change: Evidence from the field. *Journal of Consumer Research* (*Iste'molchi Tadqiqotlari Jurnali*), 39(5), 1070–1084.7.Bögel, P. M. (2015). Processing of CSR communication: Insights from the ELM. *Corporate Communications: An International Journal* (*Korporativ Aloqalar: Xalqaro Jurnal*), 20(2), 128–143.8.Borden, D. S., Coles, T., & Shaw, G. (2017). Social marketing, sustainable tourism and small/medium size tourism enterprises: Challenges and opportunities for changing guest behaviour. *Journal of Sustainable Tourism* (*Barqaror Turizm Jurnali*). doi:10.1080/09669582.2016.12709529.Caruana, R., Glozer, S., Crane, A., & McCabe, S. (2014). Tourists’ accounts of responsible tourism. *Annals of Tourism Research* (*Turizm Tadqiqotlari Yilligi*), 46, 115–129.10.Arxiv.uz

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