This article analyzes the measures taken to strengthen women's health and protect motherhood and childhood in the Bukhara region at the end of the 20th century. The scientific coverage of practical work aimed at improving the health of women and children, expanding the scope of medical care, and increasing medical literacy through information and propaganda tools, initiated by the "For a Healthy Generation" Foundation, the Red Crescent Society, and other organizations, will be provided. The article shows positive developments in medical and social conditions based on statistical data