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A TYPOLOGICAL ANALYSIS OF PERSUASIVE STRATEGIES IN CONTEMPORARY ENGLISH-LANGUAGE NEWS MEDIA

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This article presents a typological analysis of persuasive strategies in contemporary English-language news media. It explores how lexical, rhetorical, structural, and pragmatic tools are employed to influence public perception while maintaining the appearance of objectivity. The study emphasizes the role of evaluative language, framing, modality, and visual rhetoric in shaping news narratives. Additionally, it highlights how digital media has introduced new persuasive mechanisms such as clickbait headlinesand algorithmic personalization. Through detailed examples and case studies, the article underscores the importance of media literacy and ethical journalism in today’s information-rich environment.

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Teglar

# ideological influence# Publicisticdiscourse# persuasive strategies# evaluative language# framing# news media# digital journalism# rhetorical devices# media bias

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Maqola idintifikatorlari

Foydalanilgan adabiyotlar

1.Crystal, D. (2003). The Cambridge Encyclopedia of the English Language (2nd ed.). Cambridge University Press.2.Fairclough, N. (1995). Media Discourse. London: Edward Arnold.3.Fowler, R. (1991). Language in the News: Discourse and Ideology in the Press. London: Routledge.4.Hodges, A., & Nilep, C. (2007). Discourse, War and Terrorism. John Benjamins Publishing5.Jowett, G. S., & O'Donnell, V. (2019). Propaganda and Persuasion (7th ed.). SAGE Publications.6.Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). Routledge.7.Richardson, J. E. (2007). Analyzing Newspapers: An Approach from Critical Discourse Analysis. Palgrave Macmillan.8.Thompson, J. B. (1995). The Media and Modernity: A Social Theory of the Media. Stanford University Press.9.Van Dijk, T. A. (1988). News as Discourse. Hillsdale, NJ: Lawrence Erlbaum Associates.

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