logo
calendar28 август 2025
view2
Asosiy til:O'zbek

SAVDO NUQTALARIDA AUDITORIYA XATTI-HARAKATLARINI TASHKIL ETISHNING KONSEPTUAL ASOSLARI (EYE-TRACKING VA SHOPPER BEHAVIOR)

Fan yo'nalishi:
pdf

68b0513a7d356.pdf

PDF

MAQOLA ANNOTATSIYASI

quote
Mazkur maqolada savdo nuqtalarida auditoriya xatti-harakatlarini ilmiy asosda o‘rganishning zarurati, ayniqsa, zamonaviy texnologiyalar (Eye-tracking) va iste’molchi xulq-atvori (Shopper Behavior) nazariyalariga asoslangan holda yoritilgan. Xaridorlarning qaror qabul qilish jarayonida vizual omillarning roli, mahsulot joylashuvi va do‘kon muhiti dizaynining savdo samaradorligiga ta’siri empirik ma’lumotlar va ilmiy adabiyotlar sharhi asosida tahlil qilingan. Shuningdek, chet el tajribalari bilan bir qatorda O‘zbekistonda bu borada olib borilayotgan ilk tadqiqotlar holati va istiqbollari haqida fikr yuritilgan.

MUALIFLAR

Teglar

# chakana savdo# Eye-tracking# Shopper Behavior# iste’molchi xulqi# vizual marketing# savdo muhiti# mahsulot joylashuvi

Maqolani baholang

0

0 ta

Maqola idintifikatorlari

Foydalanilgan adabiyotlar

Chandon, P., Hutchinson, J. W., Bradlow, E. T., & Young, S. H. (2009). Does in-store marketing work? Effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase. Journal of Marketing, 73(6), 1–17. https://doi.org/10.1509/jmkg.73.6.1

Wedel, M., & Pieters, R. (2008). Eye tracking for visual marketing. Foundations and Trends in Marketing, 1(4), 231–320.

Underhill, P. (2008). Why We Buy: The Science of Shopping. New York: Simon & Schuster.

Russo, J. E., Medvec, V. H., & Meloy, M. G. (2011). The distortion of information during decisions. Organizational Behavior and Human Decision Processes, 66(1), 102–110.

Clement, J. (2007). Visual influence on in-store buying decisions: An eye-track experiment on the visual influence of packaging design. Journal of Marketing Management, 23(9–10), 917–928.

Milosavljevic, M., Navalpakkam, V., Koch, C., & Rangel, A. (2012). Relative visual saliency differences induce sizable bias in consumer choice. Journal of Consumer Psychology, 22(1), 67–74.

Krajbich, I., Armel, C., & Rangel, A. (2010). Visual fixations and the computation and comparison of value in simple choice. Nature Neuroscience, 13(10), 1292–1298.

Orquin, J. L., & Mueller Loose, S. (2013). Attention and choice: A review on eye movements in decision making. Acta Psychologica, 144(1), 190–206.

Atalay, A. S., Bodur, H. O., & Rasolofoarison, D. (2012). Shining in the center: Central gaze cascade effect on product choice. Journal of Consumer Research, 39(4), 848–866.

Pieters, R., & Wedel, M. (2004). Attention capture and transfer in advertising: Brand, pictorial, and text-size effects. Journal of Marketing, 68(2), 36–50.

Velásquez, J. D., & Parra, D. (2013). A visual recommender system using eye tracking and implicit feedback. Expert Systems with Applications, 40(9), 3745–3759.

Duchowski, A. T. (2017). Eye Tracking Methodology: Theory and Practice (3rd ed.). Springer.

Bialkova, S., Grunert, K. G., & van Trijp, H. (2013). From desktop to supermarket shelf: Eye-tracking exploration on consumer attention and choice. Food Quality and Preference, 27(2), 288–296.

Tursunov, B. (2020). Xizmatlar sohasida marketing strategiyalar. Toshkent: Iqtisod-Moliya nashriyoti.

Yo‘ldoshev, G‘., & Karimov, X. (2021). Marketing nazariyasi va amaliyoti. Toshkent: Fan va texnologiya.

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Sorensen, H. (2009). Inside the Mind of the Shopper: The Science of Retailing. Wharton School Publishing.

Sigurdsson, V., Menon, R., & Larsen, N. M. (2010). Behavior prediction using in-store measures and surveys. Journal of Neuroscience, Psychology, and Economics, 3(1), 1–9.

Chandon, P., Hutchinson, J. W., & Young, S. H. (2002). Unseen is unsold: Assessing visual equity using eye tracking. Advances in Consumer Research, 29, 106–107.

Payne, J. W., Bettman, J. R., & Johnson, E. J. (1993). The Adaptive Decision Maker. Cambridge University Press.

public

SLIB.uz — O'zbekiston ilmiy jurnallari va maqolalar yagona tizimda ilmiy nashirlarni bir joyda ko'rish, izlash va ulardan foydalanish imkonini beruvchi zamonaviy platforma.

Ijtimoiy tarmoqlarda
instagramtelegramyoutubefacebook

Bog'lanish uchun

Manzil:Chilonzor tumani Qatortol ko'chasi 60B

Tel:+998(55)511-44-00

Savol-javob va takliflar uchun

© 2026 Barcha huquqlar himoyalangan.