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DEVELOPMENT AND APPLICATION OF MARKETING STRATEGIES IN COMPETITIVE BUSINESS ENVIRONMENTS

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MAQOLA ANNOTATSIYASI

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In the current competitive and dynamic business world, efficient application of marketing strategies and the improvements are paramount for organizational success and survivability. This paper investigates actualized approaches and conceptual foundations of creating marketing strategies that resonate with improving customer behavior and evolving market needs. The significances will be emphasized with key factors encompassing competitive analysis, positioning and segmentation. By examining real-world experiences and trends, this research gives details on how firms can achieve long-term growth, build brand equity, and catch up with successful marketing approaches.

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# SWOT analysis# PESTLE# marketing environment audit# micro environmental factors# macro environmental factors# Porter’s five forces# STP

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