NEUROMARKETING: INTEGRATING NEUROSCIENCE INTO  MARKETING STRATEGIES

Admin bo'lib kirish (www.admin.slib.uz)

Tizim sinov (TEST) rejimida ishlamoqda! Murojat uchun @slib_support

Eski talqinga o'tish link

25 ноябр 2025

Asosiy til:O'zbek

NEUROMARKETING: INTEGRATING NEUROSCIENCE INTO MARKETING STRATEGIES

Fan yo'nalishi:

6925a9a03db38.pdf

PDF

“Raqamli iqtisodiyot” ilmiy-elektron jurnali

Maqola chop etish see more

MAQOLA ANNOTATSIYASI

Ushbu maqolada neyromarketing — ya’ni nevrologik fanlar yutuqlarini marketing strategiyalariga integratsiya qilish orqali iste’molchilar xulqatvorini chuqur tahlil qilish konsepsiyasi yoritilgan. An’anaviy marketing usullaridan farqli ravishda, neyromarketing miyaning faoliyatini (EEG, fMRI, eye-tracking texnologiyalari orqali) o‘rganish orqali inson ongi va ongsiz qaror qabul qilish mexanizmlarini tahlil qiladi. Tadqiqotlarda neyrobiologik yondashuvlar yordamida reklama, brending va mahsulot joylashuvi samaradorligini oshirish imkoniyatlari ko‘rib chiqilgan. Ushbu maqola zamonaviy neuromarketing tadqiqotlari asosida qaror qabul qilish jarayonlariga ta’sir ko‘rsatuvchi omillarni aniqlashga qaratilgan.

MUALIFLAR

M.Shadiyeva

Bukhara State University

Teglar

# ЭЭГ# EEG# Neuroscience# nevrologiya# Мозговая активность# brain activity# consumer decision-making# neuromarketing# emotional response# fMRI# marketing effectiveness.# neyromarketing# iste’molchi qarorlari# miya faoliyati# emotsional javob# marketing samaradorligi.# нейромаркетинг# нейронаука# потребительские решения# эмоциональная реакция# ФМРТ# маркетинговая эффективность

Maqolani baholang

0

0 ta

Maqola idintifikatorlari

ROI:

https://eroi.uz/11.0142/A1125-0093

DOI:

Mavjud emas

Foydalanilgan adabiyotlar

Plassmann, H., Ramsøy, T. Z., & Milosavljevic, M. (2012). Branding the brain: A critical review and outlook. Journal of Consumer Psychology, 22(1), 18–36. https://doi.org/10.1016/j.jcps.2011.11.010

Morin, C. (2011). Neuromarketing: The new science of consumer behavior. Society, 48(2), 131–135. https://doi.org/10.1007/s12115-010-9408-1

Hubert, M., & Kenning, P. (2008). A current overview of consumer neuroscience. Journal of Consumer Behaviour, 7(4–5), 272–292. https://doi.org/10.1002/cb.251

Smidts, A., Hsu, M., Sanfey, A. G., Boksem, M. A. S., Ebstein, R. B., Huettel, S. A., ... & Yoon, C. (2014). Advancing consumer neuroscience. Marketing Letters, 25(3), 257–267. https://doi.org/10.1007/s11002-014-9306-1

Lee, N., Broderick, A. J., & Chamberlain, L. (2007). What is ‘neuromarketing’? A discussion and agenda for future research. International Journal of Psychophysiology, 63(2), 199–204. https://doi.org/10.1016/j.ijpsycho.2006.03.007