THE ROLE OF TEXTILE ENTERPRISES IN THE SUSTAINABLE DEVELOPMENT OF THE LIGHT INDUSTRY OF UZBEKISTAN

Abstract: This article discusses the results of the effective operation of textile industry enterprises, their ability to reliably predict consumer demand and practically adapt to its rapidly changing demand structure. The need for operational planning and development of new high-quality products is due to the fact that consumer demands are becoming more and more sophisticated. In the new economic conditions, light industry enterprises, in order to increase sustainable development, must continuously study the structure of demand and create new types of products, taking into account the scale of the potential market when planning their production. High rates of technical and technological development contribute to the rapid renewal of consumer demand products. The experience of leading Western firms in the production of export products shows that the economic efficiency of their activities is largely determined by their innovative activity. Due to this, new types of goods and services are being developed that are necessary in the external environment. New types of products include products that have undergone any change in form, content or packaging that may be important to the consumer and serve as the basis for forming his preferred attitude towards the products of this enterprise. When introducing new types of textile products, light industry enterprises are trying to find the most optimal solution that meets both market requirements and the available technical and technological capabilities. Therefore, when creating new types of export goods for the light and textile industries, on the one hand, an actual or potential need for innovation in this model is necessary, and on the other hand, the availability of opportunities, ideas, inventions and production potential for a particular enterprise to satisfy it. An example of this is the analysis of the majority of experts who believe that in modern conditions the effectiveness of any product by 70-90% depends on the accuracy of its compliance with consumer preferences.