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EXPRESSION OF THE UZBEK NATIONAL WORD GAMES IN ADVERTISING TEXTS

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Scientific Reports of Fergana State University

Scientific Reports of Fergana State University

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ARTICLE ANNOTATION

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In this article, the Uzbek national word games, their types and their specific features are analyzed by the example of advertising text. The manifestation of word games on language levels is explained by linguistic evidence that its types, such as "phonostilistic game", "Phonographic game", "lexical-semantic game", "morphological game", "syntactic game" are the main stylistic figura that forms the advertising text.

AUTHORS

X.Dusmatov

Ferghana State University

Tags

# реклама# Advertising# каламбур# pun# reklama matni# askiya# reklama# o‘zbek milliy so‘z o‘yini# so‘z o‘yini# kalambur# latifa# payrov# узбекская национальная игра в сл# игра слов# аския# анекдот# пайров# uzbek national word game# wordplay# anecdote# advertisement

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Article Identifiers

ROI:

https://eroi.uz/11.0106/A0522-0028

DOI:

Not Available

References

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