PRESERVATION OF THE ENVIRONMENTAL PURITY OF THE LANGUAGE IN THE LINGUOCREATIVE MEDIA SPACE

Many professionals who study language professionally - linguists, philologists as well as representatives of other fields of science have written about the relationship between language and the environment. At the end of the 80s of the twentieth century, actual linguistic processes led to a surge of academic interest in the problem of the penetration of foreign words into the Russian language. Parallels between linguistic and biological diversity, the extinction of language and the extinction of animal species are becoming a popular research topic at the turn of the second and third millennia. Unfortunately, this problem remains acute at the present time, even becoming more serious, since the foundations of Russian speech are destroyed under the onslaught of foreign words.