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PRAGMALINGUISTIC ANALYSIS OF THE COMPONENTS OF ADVERTISING TEXTS

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The article discusses the components of advertising texts in the pragmalinguistic aspect, as well as various approaches to their description. The functions of the brand, title, slogan and name, their role in convincing potential buyers are described.

AUTHORS

A.Axtayamov

Fergana State University

Tags

# реклама# Advertising# advertising text# рекламный текст# реклама матни# реклама матнларининг таркибий қи# составные части рекламных тексто# components of advertising texts

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References

1. Baumgart M. Die Sprache der Werbung. – Heidelberg: 1992.

2. Gallert K. Markenzeichen aus semiotischer Sicht. – Frankfurt am Main: 1998

3. Pörksen U. Plastikwörter. – Stuttgart: 1992.

4. Römer R. Die Sprache der Anzeigewerbung. – Düsseldorf: 1980.

5. Zielke A. Beispiellos ist beispielhaft. – Pfaffenweiler: 1991.