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THE ROLE OF CRM SYSTEMS IN CONDUCT OF CONSUMER RESEARCH IN ENTREPRENEURSHIP

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Iqtisodiy taraqqiyot va tahlil

Iqtisodiy taraqqiyot va tahlil

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ARTICLE ANNOTATION

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. The issues of full digitalization of business and marketing activities are considered as one of the priority areas of the global economy. Digitization of marketing research processes that are carried out today in order to form a customer base for each entrepreneur and to further improve the efficiency of these processes, skills and competencies in the use of a CRM system are required. Therefore, this article reveals the importance and necessity of conducting marketing research through CRM systems in the effective organization of innovative marketing activities of an enterprise based on theoretical data and scientific works of foreign scientists. This article developed ways to effectively use CRM systems in organizing fast and high-quality marketing research and author's recommendations for their implementation.

AUTHORS

N.Sharopova

Toshkent davlat iqtisodiyot universitet

Tags

# tadbirkorlik# entrepreneurship# маркетинговые исследования# marketing research# business activity# marketing tadqiqotlari# iste’molchilar tadqiqoti# CRM tizimi# CRM strategiyasi# biznes faoliyati# потребителские исследования# предпринимателство# CРМ система# CРМ стратегия# деловая активност.# consumer research# CRM system# CRM strategy

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Article Identifiers

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https://eroi.uz/11.0183/A0524-0090

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Not Available

References

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