The article discusses the issues of increasing the socio-economic efficiency of the functioning of the dehkan market in the conditions of free economic management, taking into account the specific characteristics of the dehkan market to be analyzed and evaluated within the framework of active participation in the sphere of circulation, and also draws attention to the possibilities of the dehkan market for more effective regulation of commercial relations. the relationship between sellers and buyers of agricultural products, the most favorable conditions for the performance of these operations are given. taking into account current and strategic objectives.