SOUVENIRS, PRODUCT TYPES AND CONSUMPTION PURPOSES IN THE FIELD OF TOURISM

In this article, the equal importance of its main segments in the development of tourism and increasing its effectiveness is highlighted, and the importance of the direction that has been relatively neglected is touched upon. As such direction, retail (souvenir) shops were taken as a research object and thoroughly studied. In particular, factors directly and indirectly affecting it and their types were studied. In addition, it was considered as a key segment in the development of the tourism sector, and its importance was studied. The regional variety and uniqueness of souvenirs was studied, and it was studied that they originate from the uniqueness of each local settlement. In the conclusion and suggestions part of the article, the conclusion and several suggestions of the writer based on his own thoughts for the perspective of retail (souvenir) shops are given.