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THE IMPORTANCE OF MARKETING IN THE DEVELOPMENT OF THE TEXTILE INDUSTRY IN UZBEKISTAN: A STRATEGY FOR GROWTH AND STABILITY

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ARTICLE ANNOTATION

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This article explores various strategies for increasing competitiveness in the Uzbek textile industry in the face of emerging market dynamics and global challenges. The paper examines challenges such as changing market demand, exchange rate volatility, technological obsolescence, infrastructure constraints, and regulatory constraints, while highlighting opportunities for export diversification, value-added product development, sustainability, digitization, and investment partnerships. The authors comprehensively analyze the problems and opportunities of the industry and provide valuable ideas and practical recommendations for Uzbek textile companies seeking to increase their competitiveness and achieve sustainable growth in the world market.

AUTHORS

L.Azimova

Тошкент тўқимачилик ва енгил саноат институти v

Tags

# текстиль# тўқимачилик# textile# устойчивость# технологии# маркетинг# marketing# industry# барқарорлик# технологик# sustainability# technological# промышленность.# илғор инноавацион# саноат.# передовые инновации# advanced innovation

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0624-0088

DOI:

Not Available

References

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Divita, L., Cassill, N., & Ludwig, D. (2006). Value and fairness in US textile industry partnerships. Journal of Fashion Marketing and Management, 10, 447-465. https://doi.org/10.1108/13612020610701974.

Erminia D'Itria, Chiara Colombi. Biobased Innovation as a Fashion and Textile Design Must: A European Perspective. January 2022Sustainability 14(1):570. DOI:10.3390/su14010570

Kilbourne, W. (1998). Green Marketing: A Theoretical Perspective. Journal of Marketing Management, 14, 641-655. https://doi.org/10.1362/026725798784867743.

Pal, D., & Shalender, K. (2021). A Theoretical Framework on Market Orientation-firm Performance Linkage in Textile Processing Industry: Mediating Effect of Entrepreneurial Orientation. 18, 261-273. https://doi.org/10.14704/WEB/V18SI03/WEB18039.

Sara González Fernández, Renata Kubus, Juan Mascareñas Pérez-Iñigo. Innovation ecosystems in the European Union: Towards a theoretical framework for their structural advancement assessment. January 2018. Croatian Yearbook of European Law and Policy 14(1):182-217

Vila, N., & Küster, I. (2007). The importance of innovation in international textile firms. European Journal of Marketing, 41, 17-36. https://doi.org/10.1108/03090560710718094