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IMPROVING THE USE OF CONSUMER BEHAVIOR RESEARCH AND ETHICAL MARKETING TOOLS IN THE WINE MARKET

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Iqtisodiy taraqqiyot va tahlil

Iqtisodiy taraqqiyot va tahlil

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ARTICLE ANNOTATION

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The basic approach of the concept of social and ethical marketing is to determine the needs, desires and interests of the target markets, to ensure the desired level of satisfaction in effective ways aimed at maintaining and increasing the well-being of the consumer and society as a whole. The implementation of the social and ethical marketing concept requires a balance of three factors: the profit of the producing organization (industry, state), purchasing needs and the interests of society. There are also five basic principles of ethical marketing. It is necessary to create evaluation metrics to analyze the state of compliance with the basic principles of ethical marketing in the practice of all enterprises.

AUTHORS

B.Azadova

Texnologiya, menejment va kommunikatsiya instituti

Tags

# концепция# concept# прозрачность# transparency# поведение# behavior# shaffoflik# konseptsiya# retail# розничная торговля# социальная ответственность# social responsibility# потребительская ценность# axloqiy marketing# chakana savdo# ijtimoiy masʼuliyat# mijoz qiymati# oʻrtacha ichuvchilar# diskriminant tahlil# xulq-atvori# respondentlar.# этический маркетинг# среднепьющие потребители# дискриминантный анализ# респонденты.# ethical marketing# customer value# average drinkers# discriminant analysis# respondents.

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0624-0128

DOI:

Not Available

References

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Короткова Т.Л. (2006) Методология социально-этического маркетинга как основа реструктуризации бизнеса в сфере потребительских товаров и услуг.