INNOVATIVE TECHNOLOGIES AND PERSONNEL POLICY TO INCREASE SERVICE EFFICIENCY IN COMMUNICATION ENTERPRISES

The article provides an analysis of innovative technologies and human resource policies to improve service efficiency in telecommunications companies. It emphasizes the importance of implementing advanced technologies such as 5G, IoT, artificial intelligence, and cloud services in today’s competitive market. These technologies create opportunities for automating interactions with customers, ensuring rapid data exchange, and enhancing security. Furthermore, attracting employees with high qualifications and skills in modern technologies contributes to improving service quality. The article also discusses the issues of building 5G networks, monitoring devices through IoT, optimizing service processes through artificial intelligence, and centralized data storage via cloud technologies. It presents recommendations for telecommunications companies to ensure high quality services for customers and strengthen their competitiveness in the market.