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SCIENTIFIC AND METHODOLOGICAL FOUNDATIONS OF MARKETING ACTIVITIES IN E-COMMERCE PLATFORMS

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Iqtisodiy taraqqiyot va tahlil

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ARTICLE ANNOTATION

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This article examines the scientific and methodological foundations of marketing activities in e-commerce platforms. The study focuses on the analysis of market trends, the competitive environment, and the importance of modern digital marketing tools. Furthermore, new approaches are suggested to enhance the efficiency of e-commerce platforms. The paper concludes with recommendations for developing effective marketing strategies.

AUTHORS

SH.Turdiyeva

Toshkent davlat iqtisodiyot universitet

Tags

# конкурентная среда# competitive environment# e-commerce# электронная коммерция# raqamli marketing# цифровой маркетинг# digital marketing# elektron savdo# marketing strategiyasi# marketing strategy# маркетинговая стратегия# elektron savdo maydonchalari# raqobat muhiti# personalizatsiya.# электронные торговые площадки# персонализация.# e-commerce platforms# personalization.

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0125-0063

DOI:

Not Available

References

Eymor D. (2001) Elektronnыy biznes: evolyusiya ili revolyusiya. –M.: Izdatelskiy dom “Vilyam”, - 752 s.

Kozye D., Teriz N., Xeyg. M., Eymor D., Dunkan G., Peytel K (1999). Elektronnaya kommersiya. Per. s angl. - Moskva: Izdatelsko-torgovыy dom “Russkaya Redaksiya”, - 288 s.

Sammer A., Dunkan G. (1999). Elektronnaya kommersiya. Marketing. Pyataya volna, M., - 325 s.

Teriz N. (2011) The impact of e-commerce on international trade and employment. Procedia - Social and Behavioral Sciences, - p.251.

Xeyg M. (2002) Osnovы elektronnogo biznesa. M: FA-IR-Press,. - 386 s.