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THE ROLE OF SOCIAL MEDIA IN MARKETING FOR SMALL BUSINESSES

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ARTICLE ANNOTATION

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It is obvious that tourism has become an integral part of the economy, which in many countries has led to the widespread use of small businesses using social media marketing. This study focuses on the impact and importance of marketing for business. An increase in the number of media subscribers among business owners can significantly increase the demand for specific products or services in the tourism sector. Digital marketing plays an important role in attracting customers and establishing brand popularity among competitors. In particular, this project aims to illustrate the role of marketing in business in the Uzbek market. Currently, the digital landscape offers services that allow customers to access a variety of information through their devices on platforms. Moreover, business leaders have the right to use marketing tools to increase brand loyalty. In short, this study focuses on user acceptance rates. Collects data on the effectiveness of stores in the market in Uzbekistan. Small businesses provide the opportunity to use digital marketing tools that attract loyal customers who are willing to invest in specific products or services in the tourism industry (for example, hotels, hostels, restaurants, spas, pubs, bars, etc.). Studying marketing can help raise awareness in society, leading to an impact on opinions people. Therefore, achieving success in the media is crucial to achieving goals in any business.

AUTHORS

E.Tuychiev

“Ipak yoʻli” turizm va madaniy meros xalqaro universiteti

F.Mamadiyorov

“Ipak yoʻli” turizm va madaniy meros xalqaro universiteti

Tags

# социальные сети малого бизнеса# тенденции в социальных сетях# влияние социальных сетей# платформы социальных сетей.# kichik biznes ijtimoiy tarmoqlar# ijtimoiy tarmoq tendensiyalari# ijtimoiy tarmoq taʼsiri# ijtimoiy tarmoq platformalari.# small business social networks# social media trends# social media impact# social media platforms.

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0425-0025

DOI:

Not Available

References

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Редди, С. С., и Сундарам, Н. (2022b). Роль общения в социальных сетях в организациях малого бизнеса. Разработка и управление тестированием, 83, 14980-14985. Извлечено из https://www.researchgate.net/publication/361989810.

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