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THE MAIN DIRECTIONS OF DIGITAL TRANSFORMATION OF THE RESTAURANT SERVICES INDUSTRY

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The article discusses the development of new approaches and methods, the use of modern forms of service provision and the features of existing factors that ensure the effective development of digital transformation, as well as increasing customer satisfaction in the field of restaurant services. The important aspects of increasing customer satisfaction, improving restaurant service and the service landscape based on digital transformation using product, technological and managerial innovations are revealed.

AUTHORS

K.Ibodov

Samarqand iqtisodiyot va servis instituti

Tags

# инновация# innovation# innovatsiya# digital transformation# цифровая трансформация# raqamli transformatsiya# restoran xizmatlari# ресторанные услуги# restaurant services# millenium# millennium# restoran konsepsiyasi# HoReCa# α-avlod.# концепция ресторана# миллениум# α-поколения# restaurant concept# a-generation.

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References

Delbert Hawkins. (2009) Consumer Behavior: building Marketing Strategy. Hawkins, D. Irwin McGrew-Hill. 803 pages.

Ibodov K, (2024). Restoran xizmatlari sohasi ijtimoiy-iqtisodiy samaradorligini oshirishda marketingning zamonaviy konsepsiyalarini qo'llash. Yashil Iqtisodiyot Va Taraqqiyot, 2(11), 10 15. https://doi.org/10.5281/zenodo.14241698. https://yashil-iqtisodiyot-taraqqiyot.uz/journal/ index.php/GED /article/view/3383

Jim Lecinski. (2011) Google, «ZMOT: Winning the Zero Moment of Truth».

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Ибодов К. (2024). Гастрономик туризм – ресторан хизматларини ривожлантиришнинг истиқболли йўналиши сифатида. Economics and Innovative Technologies, 12(5), 119–126. https://iqtisodiyot.tsue.uz /journal/index.php/ iit/article/view/597.

Ибодов, К. (2023). Истеъмол таомиллари ўзгариши муҳитида ресторан хизматлари истеъмол қимматдорлигини тадқиқ этиш. Economics and Innovative Technologies, 11(4), 407–414. https://doi.org/10.55439/EIT/vol11_iss4/a42. index.php/iit/article/view/366.

Соколова О.Л., Скопова Л.В. (2019) Обзор зарубежного опыта внедрения инноваций в сфере услуг индустрии питания // И