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THEORETICAL FOUNDATIONS OF THE USE OF MARKETING STRATEGIES IN THE ACTIVITY OF TEXTILE ENTERPRISES

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ARTICLE ANNOTATION

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The current article examines the theoretical foundations, core principles, and the development stages of marketing strategy with particular emphasis on role in improving the performance of textile enterprises. The research examines key aspects such as the economic position of the textile industry, export trends, growing competitiveness and the strategic impact of marketing on business goals. The study is based on a comprehensive review of academic literature, statistical data, scholarly articles and reliable online sources, offering insights into how marketing strategies contribute to the competitiveness and sustainability of textile enterprises.

AUTHORS

SH.Akhmedova

Tashkent State University of Economics

Tags

# конкурентоспособность# экспорт# export# eksport# raqobatbardoshlik# competitiveness# текстильная промышленность# textile industry# marketing strategy# маркетинговая стратегия# marketing strategiyalari# market research.# toʻqimachilik sanoati# bozor tadqiqotlari.# исследование рынка.

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0825-0001

DOI:

Not Available

References

Uztex Group (2025) Company Overview. Available at: https://uztex.uz.

Decree (2025) Decree of the President of the Republic of Uzbekistan PD-6 as of 16 the January 2025 on additional measures to develop the processing chain in the textile and garment industry. Available at: https://www.lex.uz/uz/docs/7332448.

Dib, A., (2018). The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand out from the Crowd. Miami: Successwise.

Inditex (2024) Annual Report 2023. Available at: https://www.inditex.com/en/investors/ investor-relations.

Ingka Group (IKEA) (2024) Annual Summary and Sustainability Report 2023. Available at: https://www.ingka.com.

Keith, R.J., (1960). The marketing revolution. Journal of Marketing, 24(3), pp.35–38

Nike, Inc. (2024) Annual Report 2023. Available at: https://investors.nike.com.

Royale Europe Textile, (2024). Top 10 Textile Manufacturing Countries in 2024. [online] Available at: https://www.royaleuropetextile.com

Tracy, B., (2014). Marketing. Irvine: Entrepreneur Press

Aaker, D.A., (1996). Building Strong Brands. New York: Free Press

Baker, M.J., (2008). The Strategic Marketing Plan Audit. 2nd ed. Cambridge: Cambridge Strategy Publications

Chaffey, D. and Ellis-Chadwick, F., (2019). Digital Marketing. 7th ed. Harlow: Pearson Education.