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DEVELOPMENT OF THE CLOTHING INDUSTRY IN THE REPUBLIC OF UZBEKISTAN

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ARTICLE ANNOTATION

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The article covers the current state, development factors and prospects of the clothing industry in the Republic of Uzbekistan. The role of the industry in the national economy, the need to modernize production capacities, increase export potential, and develop brand and design policies are analyzed. The introduction of scientifically based marketing strategies, neuromarketing approaches, use of e-commerce opportunities, and strengthening the personnel training system are also noted as important factors in ensuring the global competitiveness of the industry.

AUTHORS

N.Limxodjaeva

Toshkent Davlat iqtisodiyot universiteti

Tags

# устойчивое развитие# sustainable development# Модернизация# Modernization# Дизайн# экспорт# export# eksport# design# бренд# brand# barqaror rivojlanish# modernizatsiya# dizayn# digital transformation# цифровая трансформация# brend# raqamli transformatsiya# toʻqimachilik bozori# moda sanoati.# текстильный рынок# индустрия моды.# textile market# fashion industry.

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References

Blasi, S., Brigato, L. and Sedita, S.R. (2020). Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumersʼ perceptions based on twitter data mining. Journal of Cleaner Production, 244, p. 118701.

Ergashxodjaeva, Sh.Dj. and Nematov, I. (2019). Brendni boshqarish. Oʻquv qoʻllanma. Toshkent: Iqtisodiyot, 146 b

Ikramov, M.A., Ergashxodjaeva, Sh.Dj., Adilova, Z.D. and Neʼmatov, I.U. (2019). Upravlenie brendom. Oʻquv qoʻllanma. Toshkent: Iqtisodiyot, 305 b.

Iqtisodiyot va innovatsion texnologiyalar ilmiy jurnali (2021). [online] Available at: https://iqtisodiyot.tsue.uz/journal/index.php/iit/article/view/198

Keller, K.L. and Kotler, P. (2022). Branding in B2B firms. In: Handbook of business-to business marketing. Edward Elgar Publishing, pp. 205–224.

Mrad, M. et al. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, p. 102089.

Park, H. and Lim, R.E. (2023). Fashion and the metaverse: Clarifying the domain and establishing a research agenda. Journal of Retailing and Consumer Services, 74, p. 103413.

Soliev, A.S. (2010). Marketing. Bozorshunoslik. Darslik.

Yoʻldoshev, N.Q. (2013). Strategik menejment. Darslik. Toshkent: TDIU, 140 b.

Toʻqimachilik tarmogʻini rivojlantirish uchun 200 million dollar ajratiladi. [online] Available at: https://yuz.uz/uz/news/toqimachilik-tarmogini-rivojlantirish-uchun-200 million-dollar-ajratiladi

Антошкин, С.И. (2017). Управление брендом инновационной продукции. Дисс. на соиск. уч. степ. к.э.н. Специальность 08.00.05 – экономика и управление народным хозяйством (маркетинг, управление инновациями). Санкт-Петербург

Blasi, S., Brigato, L. and Sedita, S.R. (2020). Eco-friendliness and fashion perceptual attributes of fashion brands: An analysis of consumersʼ perceptions based on twitter data mining. Journal of Cleaner Production, 244, p. 118701.

Ergashxodjaeva, Sh.Dj. and Nematov, I. (2019). Brendni boshqarish. Oʻquv qoʻllanma. Toshkent: Iqtisodiyot, 146 b

Ikramov, M.A., Ergashxodjaeva, Sh.Dj., Adilova, Z.D. and Neʼmatov, I.U. (2019). Upravlenie brendom. Oʻquv qoʻllanma. Toshkent: Iqtisodiyot, 305 b.

Iqtisodiyot va innovatsion texnologiyalar ilmiy jurnali (2021). [online] Available at: https://iqtisodiyot.tsue.uz/journal/index.php/iit/article/view/198

Keller, K.L. and Kotler, P. (2022). Branding in B2B firms. In: Handbook of business-to business marketing. Edward Elgar Publishing, pp. 205–224.

Mrad, M. et al. (2020). Brand addiction in the contexts of luxury and fast-fashion brands. Journal of Retailing and Consumer Services, 55, p. 102089.

Park, H. and Lim, R.E. (2023). Fashion and the metaverse: Clarifying the domain and establishing a research agenda. Journal of Retailing and Consumer Services, 74, p. 103413.

Soliev, A.S. (2010). Marketing. Bozorshunoslik. Darslik.

Yoʻldoshev, N.Q. (2013). Strategik menejment. Darslik. Toshkent: TDIU, 140 b.

Toʻqimachilik tarmogʻini rivojlantirish uchun 200 million dollar ajratiladi. [online] Available at: https://yuz.uz/uz/news/toqimachilik-tarmogini-rivojlantirish-uchun-200 million-dollar-ajratiladi

Антошкин, С.И. (2017). Управление брендом инновационной продукции. Дисс. на соиск. уч. степ. к.э.н. Специальность 08.00.05 – экономика и управление народным хозяйством (маркетинг, управление инновациями). Санкт-Петербург