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PROSPECTS FOR USING INNOVATIVE MARKETING TECHNOLOGIES

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Iqtisodiy taraqqiyot va tahlil

Iqtisodiy taraqqiyot va tahlil

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The article analyzes the prospects for the use of innovative marketing technologies from a theoretical and practical perspective. In the context of digital transformation, enterprises are developing marketing activities with new approaches based on artificial intelligence, big data (Big Data), blockchain, AR/VR technologies and omni-channel strategies. The study comparatively studies international experiences and digital reforms in the Uzbek economy, analyzes the impact of innovative marketing technologies on efficiency, their role in increasing competitiveness, and the possibilities of building sustainable relationships with consumers. The results show that the widespread use of innovative marketing technologies is important for enterprises not only in increasing short-term sales volumes, but also in forming a long-term sustainable development strategy.

AUTHORS

T.Mamadjanova

Termiz iqtisodiyot va servis universiteti

Tags

# конкурентоспособность# raqobatbardoshlik# competitiveness# innovative marketing# innovatsion marketing# инновационный маркетинг# artificial intelligence# искусственный интеллект# большие данные# Big Data# блокчейн# Blockchain# digital transformation# sun’iy intellekt# цифровая трансформация# raqamli transformatsiya# blokcheyn# consumer behavior# barqaror rivojlanish.# katta ma’lumotlar (Big Data)# AR/VR texnologiyalari# omni-channel strategiya# iste’molchilar xatti-harakati# омниканальная стратегия# поведение потребителей# AR/VR technologies# omni-channel strategy

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Article Identifiers

ROI:

https://eroi.uz/11.0183/A0226-0011

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References

Brynjolfsson, E., & McAfee, A. (2017). Machine, Platform, Crowd: Harnessing Our Digital Future. New York: W. W. Norton & Company.

Crosby, M., et al. (2016). “Blockchain technology: Beyond bitcoin.” Applied Innovation Review, 2, 6–19.

Farmon (2020) O‘zbekiston Respublikasi Prezidentining PF–6079-son Farmoni. “Raqamli O‘zbekiston – 2030” strategiyasi. https://lex.uz

Javornik, A. (2016). “Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour.” Journal of Retailing and Consumer Services, 30, 252–261. https://doi.org/10.1016/j.jretconser.2016.02.004

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Manyika, J., et al. (2011). Big data: The next frontier for innovation, competition, and productivity. McKinsey Global Institute.

McKinsey & Company. (2023). The State of AI in 2023. https://www.mckinsey.com/featured-insights/mckinsey-on-books/the-state-of-ai-in-2023

OECD. (2023). Digital Economy Outlook 2023. Paris: OECD Publishing. https://doi.org/10.1787/ee4c0b44-en

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.

UNCTAD. (2023). Trade and Development Report 2023. Geneva: United Nations. https://unctad.org/publication/trade-and-development-report-2023

Brynjolfsson, E., & McAfee, A. (2017). Machine, Platform, Crowd: Harnessing Our Digital Future. New York: W. W. Norton & Company.

Crosby, M., et al. (2016). “Blockchain technology: Beyond bitcoin.” Applied Innovation Review, 2, 6–19.

Farmon (2020) O‘zbekiston Respublikasi Prezidentining PF–6079-son Farmoni. “Raqamli O‘zbekiston – 2030” strategiyasi. https://lex.uz

Javornik, A. (2016). “Augmented reality: Research agenda for studying the impact of its media characteristics on consumer behaviour.” Journal of Retailing and Consumer Services, 30, 252–261. https://doi.org/10.1016/j.jretconser.2016.02.004

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson Education.

Manyika, J., et al. (2011). Big data: The next frontier for innovation, competition, and productivity. McKinsey Global Institute.

McKinsey & Company. (2023). The State of AI in 2023. https://www.mckinsey.com/featured-insights/mckinsey-on-books/the-state-of-ai-in-2023

OECD. (2023). Digital Economy Outlook 2023. Paris: OECD Publishing. https://doi.org/10.1787/ee4c0b44-en

Rogers, E. M. (2003). Diffusion of Innovations (5th ed.). New York: Free Press.

UNCTAD. (2023). Trade and Development Report 2023. Geneva: United Nations. https://unctad.org/publication/trade-and-development-report-2023