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Features of digital marketing in organizing trade services in accordance with market demand

Field of Science:AccountingBusiness and International ManagementBusiness, Management and Accounting (miscellaneous)General Business, Management and AccountingIndustrial RelationsManagement Information SystemsManagement of Technology and InnovationMarketingStrategy and ManagementTourism, Leisure and Hospitality ManagementEconomics and EconometricsEconomics, Econometrics and Finance (miscellaneous)FinanceGeneral Economics, Econometrics and Finance
National field of science (HAC):08.00.00 — Economic sciences05.08.01 — Transport systems of the country, its regions, cities and industrial centers. Transport logistics08.00.01 — Economic theory08.00.02 — Macroeconomics08.00.03 — Industrial economics08.00.04 — Agricultural economics08.00.05 — Service sector economics08.00.06 — Econometrics and statistics08.00.08 — Accounting, economic analysis and audit08.00.09 — World economy08.00.10 — Demography. Labor economics08.00.11 — Marketing08.00.12 — Regional economics08.00.13 — Management08.00.14 — Information systems and technologies in economics08.00.15 — Economics of entrepreneurship and small business08.00.16 — Digital economy and international digital integration08.00.17 — Tourism and hospitality13.00.07 — Educational management08.00.07 — Finance, money circulation and credit
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170._Toxirov_J._R.-_BOZ....pdf

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Scientific electronic journal "Digital Economy"

Scientific electronic journal "Digital Economy"

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ARTICLE ANNOTATION

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This article provides a scientific analysis of the features of digital marketing in organizing trade services in accordance with market demand. The study examines the role of digital marketing tools (social media, SEO, SMM, CRM systems, and analytical platforms) in identifying consumer needs, analyzing their behavior, and personalizing trade services. It also substantiates the impact of data-driven marketing, interactive communication, omnichannel approach, and personalized service on the efficiency of trade activities. The research results show that digital marketing is an important factor in adapting trade services to market requirements, increasing customer loyalty, and ensuring the competitiveness of enterprises.

AUTHORS

J.Toxirov

"BUXORO DAVLAT UNIVERSITETI " DAVLAT MUASSASASI

Tags

# personalization# consumer behavior# competitiveness# digital marketing# Trade services# market demand# SMM# SEO# CRM systems# data-driven marketing# omnichannel# conversion

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Article Identifiers

ROI:

https://eroi.uz/11.142/A026-699449

DOI:

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