THE NOTION OF LINGUISTIC PERSONALITY AS A KEY PARAMETER OF PRAGMALINGUISTICS

The article discusses the problem of linguistic personality from linguoprag-matic viewpoint and regards it as a set of an individual’s psychological, aesthetic, educational, social, cultural and individual, spiritual characteristics and the reflection of such combined cha-racteristics in his speech (oral or written). It is aimed at describing linguistic means of repre-sentation of linguistic personality in discourse.