СТИЛИСТИК ВОСИТАЛАРДА “ЖИНС” КОНЦЕПТИНИНГ АССОЦИАТИВ-ВЕРБАЛ ИФОДАЛАНИШИ

In this article, there was studied associative-verbal expression of the concept “sex” with the help of stylistic devices in the new direction of anthropocentric investigation me-thod i.e. in the aspect of associative linguistics. For the first time, in scientific data, particularly in Uzbek linguistics, the term “verbalization of the concept in a language (shortly VCL – U.Y.)” was used.