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The current article focuses on the features of digital marketing technologies and the reviews theoretical aspects of digitalization marketing. Meanwhile, it studies the elements of digital marketing technologies utilized in garment and textile enterprises.

  • Read count 12
  • Date of publication 30-04-2025
  • Main LanguageIngliz
  • Pages282-287
English

The current article focuses on the features of digital marketing technologies and the reviews theoretical aspects of digitalization marketing. Meanwhile, it studies the elements of digital marketing technologies utilized in garment and textile enterprises.

Ўзбек

Ушбу мақолада рақамли маркетинг технологияларининг хусусиятлари ҳамда рақамли маркетингнинг назарий жиҳатлари муҳокама қилинади. Шунингдек, тикув-трикотаж ва тўқимачилик саноатида қўлланиладиган рақамли маркетинг технологиялари хусусиятларининг элементларига ҳам эътибор қаратилади.

Русский

В данной статье рассматриваются особенности цифровых маркетинговых технологий и рассматриваются теоретические аспекты цифрового маркетинга. А также изучены элементы особенности цифровых маркетинговых технологий, используемые на предприятиях швейной и текстильной промышленности.

№ Name of reference
1 Baldwin, S. (2023). Elements for a Successful Digital Marketing Strategy retrieved from: https://www.wsiworld.com/blog/6-essential-elements-successful-digital-marketing-strategy.
2 Desai, V. (2019). “Digital Marketing: A Review” International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management, pp.196-200.
3 Esqueda-Walle, Ramiro & Jesus, & Karla, (2020). Digital Marketing: A Conceptual Framework, Review, and Case Study Mixed Approach. International Journal of Economics and Business Administration. VIII. 256-279. 10.35808/ijeba/514.
4 Minculete, G & Olar, P. (2018). Approaches to the Modern Concept of Digital Marketing. International conference knowledge-based organization. 24. 63-69. 10.1515/kbo-2018-0067.
5 Monirul, I. (2021). An overview of digital marketing: need, concepts & perspectives. International Journal Of Advance Research And Innovative Ideas In Education. Vol-7 Issue-5, pp. 323-328.
6 Ponde, S and Jain, A (2019). Digital marketing: concepts & aspects. Int. J. of Adv. Res. 7 (Feb). pp. 260-266. (ISSN 2320-5407). www.journalijar.com.
7 Sokolova, N.G. and Titova, O.V. (2019). Digital marketing as a type: concept, tools and effects. 10.2991/mtde-19.2019.101.
8 Swanson, S. (2024). 500+ Business Leaders Spill How They’re Doing Digital Marketing in 2025 retrieved from: https://www.webfx.com/blog/marketing/digital-marketing-spend-insights/.
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