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In the present digital age, reputation management has already become more critical than ever for business entities and entrepreneurs alike. Negative publicity or feedback is highly likely to spread rapidly through online channels while being responsible for significant damage to a brand's reputation. However, with the right marketing strategies, it is possible to repair a tarnished reputation and rebuild trust with stakeholders and consumers. This article looks into some of the most efficient marketing strategies for repairing a bad reputation and restoring credibility in the eyes of the public.

  • Количество прочтений 26
  • Дата публикации 15-04-2024
  • Язык статьиIngliz
  • Страницы114-120
English

In the present digital age, reputation management has already become more critical than ever for business entities and entrepreneurs alike. Negative publicity or feedback is highly likely to spread rapidly through online channels while being responsible for significant damage to a brand's reputation. However, with the right marketing strategies, it is possible to repair a tarnished reputation and rebuild trust with stakeholders and consumers. This article looks into some of the most efficient marketing strategies for repairing a bad reputation and restoring credibility in the eyes of the public.

Имя автора Должность Наименование организации
1 Yusupov R.M. Master of Economics Gulistan State University
Название ссылки
1 Anderson, P. R. (2018). Reputation Management: The Key to Successful Public Relations and Corporate Communication. Routledge. DiStaso, M. W., & Vafeiadis, M. (2018). Digital Public Relations: Theory, Strategy, and Practice. Routledge.3.Roberts, P., & Marr, B. (2019). Reputation Management: The Future of Corporate Communications and Public Relations. Routledge.4.Solis, B. (2018). Lifescale: How to Live a More Creative, Productive, and Happy Life. Wiley.5.Toivonen, S., & Hujanen, T. (2017). Social Media for Strategic Communication: Creative Strategies and Research-Based Applications. Routledge.6.BrightLocal. (2022). Online Reputation Management Statistics 2022. Retrieved from https://www.brightlocal.com/research/online-reputation-management-statistics/7.Label Insight. (2022). Transparency ROI Study. Retrieved from https://www.labelinsight.com/transparency-roi-study8.Ambassador. (2022). The Ultimate Guide to Customer Loyalty. Retrieved from https://www.getambassador.com/ultimate-guide-to-customer-loyalty9.GlobalWebIndex. (2022). Social Media User Trends 2022. Retrieved from https://www.globalwebindex.com/reports/social-media-users10.Qualtrics. (2022). Online Reviews Statistics 2022. Retrieved from https://www.qualtrics.com/blog/online-reviews/11.Search Engine Journal. (2022). SEO Statistics for 2022. Retrieved from https://www.searchenginejournal.com/seo-stats/12.Dale Carnegie. (2022). Employee Engagement Statistics 2022. Retrieved from https://www.dalecarnegie.com/en/resources/employee-engagement/13.Harvard Business Review. (2022). Corporate Social Responsibility and Employee Retention. Retrieved from https://hbr.org/2022/01/corporate-social-responsibility-and-employee-retention14.Nielsen. (2022). The Sustainability Imperative. Retrieved from https://www.nielsen.com/eu/en/insights/report/2022/the-sustainability-imperative/15.Corporate Responsibility Association. (2022). Corporate Philanthropy Trends. Retrieved from https://corporateresponsibilityassociation.org/corporate-philanthropy-trends/
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