MARKETING ACTIVITIES OF HIGHER EDUCATIONAL INSTITUTIONS IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY

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18 ноябр 2022

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MARKETING ACTIVITIES OF HIGHER EDUCATIONAL INSTITUTIONS IN THE CONTEXT OF DIGITALIZATION OF THE ECONOMY

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: The article discusses the need to transform educational marketing tools and technologies at the stage of digital transformation of society, economy and higher education. The concepts of "educational marketing", "digitalization" and "digital transformation" are given, their features and specifics are determined. The necessity of changing educational marketing technologies depending on the transformation processes observed today in the economy and higher education is substantiated.

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# digitalization# digital transformation# educational marketing# educational marketing

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https://eroi.uz/11.0008/A1122-0040

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