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Avtomobil tashqi dizaynida rang va shakllarning psixologik ta'siri

Fan yo'nalishi:Avtomobil muhandisligiElektrotexnika va elektron muhandislik
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“Raqamli iqtisodiyot” ilmiy-elektron jurnali

“Raqamli iqtisodiyot” ilmiy-elektron jurnali

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MAQOLA ANNOTATSIYASI

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Maqolada avtomobil tashqi dizaynidagi rang va shakllarning inson psixologiyasiga ta’siri, ularning xarid qarorlariga, xavfsizlik idrokiga va brendga sodiqlikka ta’siri kompleks tadqiq etilgan. Tadqiqot IMRAD metodologiyasi asosida amalga oshirildi va O‘zbekiston bozoridagi 450 ta avtomobil egasining so‘rovnomasi, ko‘z harakati kuzatuvi (eye-tracking) va psixofiziologik o‘lchash usullaridan foydalanildi.

MUALLIFLAR

D.Xalikov

ANDIJON DAVLAT TEXNIKA INSTITUTI

Teglar

# aerodinamika# vizual estetika# iste’molchi xulqi# avtomobil dizayni# rang psixologiyasi# shakl idroki# xarid qarori# brend identifikatsiyasi

O'XSHASH MAQOLALAR

SHU JURNALDAGI BOSHQA MAQOLALAR

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Maqola idintifikatorlari

ROI:

https://eroi.uz/11.142/A026-466007

DOI:

Mavjud emas

Foydalanilgan adabiyotlar

O‘zbekiston Respublikasi Statistika qo‘mitasi. Avtomobil savdosi statistikasi, 2024.

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