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Psychological Impact of Color and Shape in Automobile Exterior Design

Field of Science:Automotive EngineeringElectrical and Electronic Engineering
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Scientific electronic journal "Digital Economy"

Scientific electronic journal "Digital Economy"

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ARTICLE ANNOTATION

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This article comprehensively investigates the impact of color and shape in automobile exterior design on human psychology, their influence on purchase decisions, safety perception, and brand loyalty. The research was conducted based on the IMRAD methodology using a survey of 450 automobile owners in the Uzbekistan market, eye-tracking, and psychophysiological measurement methods.

AUTHORS

D.Xalikov

ANDIJON DAVLAT TEXNIKA INSTITUTI

Tags

# automobile design# color psychology# shape perception# consumer behavior# purchase decision# brand identification# aerodynamics# visual aesthetics

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Article Identifiers

ROI:

https://eroi.uz/11.142/A026-466007

DOI:

Not Available

References

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