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MARKETING INNOVATIONS IN TOURISM DEVELOPMENT

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Иқтисодиётда инновациялар журнали

Иқтисодиётда инновациялар журнали

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ARTICLE ANNOTATION

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The article discusses marketing innovations in the market of travel services. The basic definitions of innovative marketing in relation to tourism are considered. The review and analysis of fixed assets of marketing innovations is carried out. The article also considers innovative marketing techniques that contribute to the development of competitive advantages in the modern market of services. The effectiveness of marketing innovations is shown. More organized marketing in the tourism industry will allow enterprises and Uzbekistan as a whole to increase their share in the international turnover of such a profitable industry as tourism.

AUTHORS

R.Musaeva

Toshkent davlat sharqshunoslik instituti

Tags

# инновация# innovation# маркетинг# marketing# туризм# tourism# Turizm# innovatsiya# innovative marketing# innovatsion marketing# инновационный маркетинг

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Article Identifiers

ROI:

https://eroi.uz/11.0037/A1219-0154

DOI:

Not Available

References

1. Decree of the President of the Republic of Uzbekistan “On the strategy of actions for the further development of the Republic of Uzbekistan” dated February 2, 2017 No. 4947. URL: http://www.lex.uz/ru/docs/3107042

2. Decree of the President of the Republic of Uzbekistan “On additional measures for the accelerated development of tourism in the Republic of Uzbekistan” dated 05.01.2019, No. 5611. URL: http://www.lex.uz/ru/docs/3107042

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10. Azizov A.A. Marketing innovations in the market of tourism services in Azerbaijan // Financial Instruments - No. 1-2, 2016. - P. 143-153

11. Tikhomirova I.I., Andreeva A.A. Innovative activity in the field of tourism: the nature and specificity // Internet-journal "Science of Science" - Volume 7, No 2, 2015. - URL: http://naukovedenie.ru/PDF/102EVN215.pdf