: The article discusses the need to transform educational marketing tools and technologies at the stage of digital transformation of society, economy and higher education. The concepts of "educational marketing", "digitalization" and "digital transformation" are given, their features and specifics are determined. The necessity of changing educational marketing technologies depending on the transformation processes observed today in the economy and higher education is substantiated.
: The article discusses the need to transform educational marketing tools and technologies at the stage of digital transformation of society, economy and higher education. The concepts of "educational marketing", "digitalization" and "digital transformation" are given, their features and specifics are determined. The necessity of changing educational marketing technologies depending on the transformation processes observed today in the economy and higher education is substantiated.
| № | Author name | position | Name of organisation |
|---|---|---|---|
| 1 | Nematov S.K. | Vice minister | Ministry of Higher and Secondary Special Education of the Republic of Uzbekistan |
| 2 | Muxiddinov Z.N. | teacher | TSTU |
| 3 | Abdurashidova M.S. | teacher | Tashkent State University of Economics |
| 4 | Dudko N.A. | teacher | Belarusian National Technical University |
| № | Name of reference |
|---|---|
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