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Ushbu tadqiqot O‘zbekistondagi Ziyorat turizmining keng qamrovli marketing tahlilini o‘z ichiga oladi, ushbu sohani shakllantiruvchi strategik yo‘llar va bozor dinamikasini aniqlaydi. Turistlarning motivatsiyalari, imtiyozlari va tajribalarini, shuningdek manfaatdor tomonlar tomonidan qo‘llaniladigan marketing strategiyalarini tahlil qilish orqali ushbu tadqiqot O‘zbekistonda ziyorat turizmining rivojlanishiga turtki bo‘lgan omillarni yoritadi. Tadqiqot ushbu noyob turizm segmentidagi bozor dinamikasi va strategik imkoniyatlarning yaxlit ko‘rinishini taklif qilish uchun ham sifat, ham miqdoriy metodologiyalarni aralashtirib, tadqiqot maqsadlarini kompleks hal qilish uchun aralash usullar yondashuvidan foydalanadi.

  • Read count 22
  • Date of publication 01-04-2024
  • Main LanguageO'zbek
  • Pages95-102
Ўзбек

Ushbu tadqiqot O‘zbekistondagi Ziyorat turizmining keng qamrovli marketing tahlilini o‘z ichiga oladi, ushbu sohani shakllantiruvchi strategik yo‘llar va bozor dinamikasini aniqlaydi. Turistlarning motivatsiyalari, imtiyozlari va tajribalarini, shuningdek manfaatdor tomonlar tomonidan qo‘llaniladigan marketing strategiyalarini tahlil qilish orqali ushbu tadqiqot O‘zbekistonda ziyorat turizmining rivojlanishiga turtki bo‘lgan omillarni yoritadi. Tadqiqot ushbu noyob turizm segmentidagi bozor dinamikasi va strategik imkoniyatlarning yaxlit ko‘rinishini taklif qilish uchun ham sifat, ham miqdoriy metodologiyalarni aralashtirib, tadqiqot maqsadlarini kompleks hal qilish uchun aralash usullar yondashuvidan foydalanadi.

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