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Raqamli texnologiyalar doimo rivojlanib, hayotimizning turli sohalariga kirib bormoqda. Mobil ilovalar, virtual reallik, kengaytirilgan reallik va ijtimoiy tarmoqlar kabi yangi innovatsiyalar raqamli turizmda yangi imkoniyatlar va yaxshilanishlarni taqdim etadi. Biroq, ushbu raqamli texnologiyalardan foydalanishning o'ziga xos xususiyatlarini va ularning sayyohlarga ta'sirini tushunish uchun chuqur tadqiqotlar talab etiladi. Ushbu maqolada Buxoro viloyatining turizm kontentini tayyorlashda raqamli marketingdan foydalanish imkoniyatlari bayon etilgan

  • Read count 14
  • Date of publication 27-12-2023
  • Main LanguageO'zbek
  • Pages69-75
Ўзбек

Raqamli texnologiyalar doimo rivojlanib, hayotimizning turli sohalariga kirib bormoqda. Mobil ilovalar, virtual reallik, kengaytirilgan reallik va ijtimoiy tarmoqlar kabi yangi innovatsiyalar raqamli turizmda yangi imkoniyatlar va yaxshilanishlarni taqdim etadi. Biroq, ushbu raqamli texnologiyalardan foydalanishning o'ziga xos xususiyatlarini va ularning sayyohlarga ta'sirini tushunish uchun chuqur tadqiqotlar talab etiladi. Ushbu maqolada Buxoro viloyatining turizm kontentini tayyorlashda raqamli marketingdan foydalanish imkoniyatlari bayon etilgan

Русский

Цифровые технологии постоянно развиваются и входят в различные сферы нашей жизни. Новые инновации, такие как мобильные приложения, виртуальная реальность, дополненная реальность и социальные сети, открывают новые возможности и улучшения в цифровом туризме. Однако необходимы глубокие исследования, чтобы понять специфику использования этих цифровых технологий и их влияние на туристов. В данной статье описаны возможности использования цифрового маркетинга при подготовке туристического контента Бухарской области.

English

Digital technologies are constantly developing and entering various areas of our life. New innovations such as mobile applications, virtual reality, augmented reality and social networks offer new opportunities and improvements in digital tourism. However, in-depth research is needed to understand the specifics of using these digital technologies and their impact on tourists. This article describes the possibilities of using digital marketing in the preparation of tourism content of Bukhara region.

№ Author name position Name of organisation
1 Toxirov J.R. PhD, dotsent Buxoro davlat universiteti
№ Name of reference
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7 Schinke, T., Henze, N., & Boll, S. (2010, September). Visualization of off-screen objects in mobile augmented reality. In Proceedings of the 12th international conference on Human computer interaction with mobile devices and services (pp. 313-316).
8 Tadjieva, S., Tokhirov, J., Khurramov, O., Juraeva, Z., & Khodjaeva, D. (2023). Trajectory of economic development of Bukhara region during digitalization. In E3S Web of Conferences (Vol. 403, p. 08027). EDP Sciences.
9 Watanabe A. (2012) Inside ‘world’s first augmented reality hotel’. Retrieved on 14 Mar 2012
10 Тохиров, Ж. (2021). Кўп омилли эконометрик моделлар асосида таълим хизматлари бозори ривожланиши мақсадли кўрсаткичларини шакллантириш. Iqtisodiyot va taʼlim, (5), 277-282.
11 Хуррамов, О. (2016). Особенности использования маркетинговых инструментов в социальных медиа. Alatoo Academic Studies, (2), 236-249
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