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Ushbu tadqiqot inson resurslari (HR) brendining ish tushunchalari va malakalariga ta'sirini o'rganadi. Adabiyotlar va amaliy tadqiqotlarni ko'rib chiqish orqali u yuqori iste'dodlarni jalb qilish uchun tashkilotlar o'z qadriyatlarini strategik tarzda qanday etkazishlarini o'rganadi. Topilmalar tashkilotning jozibadorligini oshirish va uzoq muddatli hamkorlikni rivojlantirish uchun HR brendingi sa'y-harakatlarini kerakli malakalarga moslashtirish muhimligini ta'kidlaydi. Ushbu tadqiqot raqobatbardosh mehnat bozorida iste'dodlarni qo'lga kiritish strategiyalarini optimallashtirishga qaratilgan HR mutaxassislari uchun amaliy tushunchalarni taqdim etadi.

  • Read count 45
  • Date of publication 15-03-2024
  • Main LanguageO'zbek
  • Pages240-245
Ўзбек

Ushbu tadqiqot inson resurslari (HR) brendining ish tushunchalari va malakalariga ta'sirini o'rganadi. Adabiyotlar va amaliy tadqiqotlarni ko'rib chiqish orqali u yuqori iste'dodlarni jalb qilish uchun tashkilotlar o'z qadriyatlarini strategik tarzda qanday etkazishlarini o'rganadi. Topilmalar tashkilotning jozibadorligini oshirish va uzoq muddatli hamkorlikni rivojlantirish uchun HR brendingi sa'y-harakatlarini kerakli malakalarga moslashtirish muhimligini ta'kidlaydi. Ushbu tadqiqot raqobatbardosh mehnat bozorida iste'dodlarni qo'lga kiritish strategiyalarini optimallashtirishga qaratilgan HR mutaxassislari uchun amaliy tushunchalarni taqdim etadi.

English

This study examines the impact of human resources (HR) branding on job perceptions and competencies. Through a review of literature and case studies, it examines how organizations strategically communicate their values to attract top talent. Findings highlight the importance of aligning HR branding efforts with desired competencies to increase organizational attractiveness and foster long-term partnerships. This research provides actionable insights for HR professionals focused on optimizing talent acquisition strategies in a competitive labor market.

№ Author name position Name of organisation
1 Kurbanbayeva S.M. PhD doktorant Toshkent davlat iqtisodiyot universiteti,
2 Mansurov J.R. PhD doktorant Toshkent davlat iqtisodiyot universiteti,
№ Name of reference
1 1. Ambler, T., & Barrow, S. (1996). The employer brand. Journal of Brand Management.
2 2. Cable, D. M., & Turban, D. B. (2003). The value of organizational reputation in the recruitment context: A brand-equity perspective. Journal of Applied Psychology.
3 3. A Backhaus, K., & Tikoo, S. (2004). Conceptualizing and researching employer branding. Career Development International.
4 4. Collins, C. J., & Stevens, C. K. (2002). The relationship between early recruitment-related activities and the application decisions of new labor-market entrants: A brand equity approach to recruitment. Journal of Applied Psychology
5 5. Sartain, L., & Schumann, T. (2006). Brand from the inside: Eight essentials to emotionally connect your employees to your business. John Wiley & Sons.
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