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Ushbu maqola turizm sohasida xizmat sifatining mohiyati, unga ta’sir qiluvchi omillar va turizm kompaniyalari uchun strategik ahamiyatini o‘rganishga bag‘ishlangan. Unda xizmat sifati tushunchasi evolutsiyasi, nazariy asoslari va SERVQUAL modeli kabi asosiy tushunchalar batafsil tahlil qilingan. Maqola xizmat sifatining madaniy, ijtimoiy va texnologik jihatlarini hamda insoniy hissiyotlar va zamonaviy texnologiyalarning integratsiyasi orqali takomillashib borayotganini ko‘rsatib o‘tgan.Maqolada xizmat sifati o‘lchovlari va ularga ta’sir qiluvchi omillar nazariy va empirik adabiyotlar asosida tahlil qilinib, xizmat sifatini yaxshilash orqali turizm sohasining barqaror rivojlanishiga erishish mumkinligi ta’kidlangan.

  • Read count 22
  • Date of publication 16-12-2024
  • Main LanguageO'zbek
  • Pages126-132
Ўзбек

Ushbu maqola turizm sohasida xizmat sifatining mohiyati, unga ta’sir qiluvchi omillar va turizm kompaniyalari uchun strategik ahamiyatini o‘rganishga bag‘ishlangan. Unda xizmat sifati tushunchasi evolutsiyasi, nazariy asoslari va SERVQUAL modeli kabi asosiy tushunchalar batafsil tahlil qilingan. Maqola xizmat sifatining madaniy, ijtimoiy va texnologik jihatlarini hamda insoniy hissiyotlar va zamonaviy texnologiyalarning integratsiyasi orqali takomillashib borayotganini ko‘rsatib o‘tgan.Maqolada xizmat sifati o‘lchovlari va ularga ta’sir qiluvchi omillar nazariy va empirik adabiyotlar asosida tahlil qilinib, xizmat sifatini yaxshilash orqali turizm sohasining barqaror rivojlanishiga erishish mumkinligi ta’kidlangan.

Русский

Данная статья посвящена изучению сущности качества услуг в сфере туризма, факторов, влияющих на него, а также стратегического значения качества услуг для туристических компаний. В статье детально рассмотрены эволюция понятия качества услуг, его теоретические основы и ключевые концепции, такие как модель SERVQUAL. Также раскрыты культурные, социальные и технологические аспекты качества услуг, а также роль человеческих эмоций и интеграции современных технологий в его улучшении. Проведённый анализ литературных и эмпирических данных демонстрирует, что улучшение качества услуг является важным условием для устойчивого развития туристической отрасли.

English

This article explores the essence of service quality in the tourism sector, the factors influencing it, and its strategic importance for tourism companies. The evolution of the concept of service quality, its theoretical foundations, and key frameworks, such as the SERVQUAL model, are analyzed in detail. The paper highlights the cultural, social, and technological dimensions of service quality, as well as the role of human emotions and the integration of modern technologies in its enhancement. The review of theoretical and empirical literature suggests that improving service quality is vital for achieving sustainable development in the tourism sector.

№ Author name position Name of organisation
1 Isakdjanova M.I. - Toshkent Kimyo xalqaro universiteti
№ Name of reference
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