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Ushbu maqolada, turizm xizmatlarini rivojlantirishda marketing strategiyalarining istiqbollari, raqamli platformalardan foydalanish va yangi bozorlar bilan aloqalar o‘rnatish imkoniyatlari haqida so‘z boradi. Turizm sanoatidagi muvaffaqiyatli marketing yondashuvlari, nafaqat mavjud mijozlarni jalb qilish, balki yangi auditoriyani qamrab olish va sohaning uzoq muddatli barqaror rivojlanishini ta’minlashga xizmat qilishi haqida ma’lumotlar tahlil qilingan.

  • Read count 10
  • Date of publication 08-01-2025
  • Main LanguageO'zbek
  • Pages1336-1344
Ўзбек

Ushbu maqolada, turizm xizmatlarini rivojlantirishda marketing strategiyalarining istiqbollari, raqamli platformalardan foydalanish va yangi bozorlar bilan aloqalar o‘rnatish imkoniyatlari haqida so‘z boradi. Turizm sanoatidagi muvaffaqiyatli marketing yondashuvlari, nafaqat mavjud mijozlarni jalb qilish, balki yangi auditoriyani qamrab olish va sohaning uzoq muddatli barqaror rivojlanishini ta’minlashga xizmat qilishi haqida ma’lumotlar tahlil qilingan.

Author name position Name of organisation
1 Yulchiyev A.O. Iqtisodiyot fakulteti katta o‘qituvchisi i.f.f.d. Farg‘ona davlat universiteti
2 Yoldashova O.A. magistranti Farg‘ona davlat universiteti
Name of reference
1 O. Nil. 1996, Investing in people: a perspective from Northern Ireland tourism – part I, Managing Service Quality, 6, 4, pp. 36–40.
2 Tapan K panda & Satyabrat Das 2014. The role of tangibility in service quality and its impact on external customer satisfaction: A comparative study of hospital and hospitality sector. The IUP: The Journal of Marketing Management, 13, 4, pp.54-69.
3 Cho C.K. va Johar G.V. (2011), “Attaining satisfaction”, Journal of Consumer Research, Vol. 38 No. 4, pp. 622-631.
4 Christopher M., Payne A., Ballantyne D., 1991, Relationship Marketing: Bringing Quality, Customer Service and Marketing together, Butterworth Heinemann, Oxford.
5 Elliott C. (2018), 'These Companies Have The Best Customer Service', Forbes [Online]. Available at: (Accessed on 18th March).
6 Yulchiyev.A, The Development of the Tourism Services Market in Uzbekistan in the Event of Changing Trends in Quality Indicators, Web of Synergy: International Interdisciplinary Research Journal.
7 Axunova O., Teshabaeva O., & Yulchiev, A. (2021). Analysis of the status, movement and level of funding of fund funds in foreign enterprises. Academicia: An International Multidisciplinary Research Journal, 11(3), 450-460.
8 Teshabaeva O., & Yulchiev A. (2022). Innovative marketing strategy aimed at maximizing the development of the tourist industry in Uzbekistan. Asia pacific journal of marketing & management review issn: 2319-2836 Impact Factor: 7.603, 11(05), 1-6.7.
9 Nasridinovna T.O. (2022). The role of tourism in the development of the economy and increasing its attractiveness in the republic of Uzbekistan.
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