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So‘z o‘yinlari har bir tilda turlicha namoyon bo‘ladi. Ushbu maqolada o‘zbek milliy so‘z o‘yinlari haqida ma’lumot beriladi. Shuningdek, o‘zbek milliy so‘z o‘yinlarining turlari hamda o‘ziga xos xususiyatlari reklama matni misolida tahlil etiladi. So‘z o‘yinlarining til sathlarida namoyon bo‘lishi, uning “fonostilistik o‘yin”, “fonografik o‘yin”, “leksik-semantik o‘yin”, “morfologik o‘yin”, “sintaktik o‘yin” kabi turlari haqida to‘xtalish bilan birga, reklama matnini shakllantiruvchi asosiy stilistik figura sifatida so‘z o‘yinlari nutqning emotsional-ekspressiv jihatlarini namoyon etishi lisoniy dalillar bilan asoslab beriladi. 

  • Internet ҳавола
  • DOI
  • UzSCI тизимида яратилган сана 31-08-2022
  • Ўқишлар сони 0
  • Нашр санаси 25-02-2021
  • Мақола тилиO'zbek
  • Саҳифалар сони204-210
Ўзбек

So‘z o‘yinlari har bir tilda turlicha namoyon bo‘ladi. Ushbu maqolada o‘zbek milliy so‘z o‘yinlari haqida ma’lumot beriladi. Shuningdek, o‘zbek milliy so‘z o‘yinlarining turlari hamda o‘ziga xos xususiyatlari reklama matni misolida tahlil etiladi. So‘z o‘yinlarining til sathlarida namoyon bo‘lishi, uning “fonostilistik o‘yin”, “fonografik o‘yin”, “leksik-semantik o‘yin”, “morfologik o‘yin”, “sintaktik o‘yin” kabi turlari haqida to‘xtalish bilan birga, reklama matnini shakllantiruvchi asosiy stilistik figura sifatida so‘z o‘yinlari nutqning emotsional-ekspressiv jihatlarini namoyon etishi lisoniy dalillar bilan asoslab beriladi. 

Русский

В данной статье на примере рекламного текста анализируются узбекские национальные словесные игры, их виды и особенности. Проявление словесных игр на языковых уровнях объясняется лингвистическими свидетельствами того, что ее виды, такие как "фоностилистическая игра", "Фонографическая игра", "лексико-семантическая игра", "морфологическая игра", "синтаксическая игра", являются основной стилистической фигурой, формирующей рекламный текст.

English

In this article, the Uzbek national word games, their types and their specific features are analyzed by the example of advertising text. The manifestation of word games on language levels is explained by linguistic evidence that its types, such as "phonostilistic game", "Phonographic game", "lexical-semantic game", "morphological game", "syntactic game" are the main stylistic figura that forms the advertising text. 

№ Муаллифнинг исми Лавозими Ташкилот номи
1 Dusmatov X.X. 1 Fergana State University
№ Ҳавола номи
1 1. Sannikov V.Z. Russkiy yazik v zerkale yazikovoy igri. 2-oe izd., ispr. i dop. M., 2002 g. str. 23// Sannikov V.Z. Russian language in the mirror of the language game. 2nd ed., rev. and additional M., 2002 p. 23//
2 2. Dosmatov H. ABOUT SOME FEATURES OF UZBEK JOKES - Konferensii, 2020 - journals.e-science.uz
3 3. Dusmatov, Kh. (2017). About the Art of Askiya. ANGLISTICUM. Journal of the AssociationInstitute for English Language and American Studies, 5-tom, 12-son, pp. 32-38.
4 4. Dusmatov, H. (2021). Linguistic phenomena associated with word games. ISJ Theoretical & Applied Science, 05 (97), 108-111.
5 5. Dusmatov, H. (2021). Uzbek national word games. ISJ Theoretical & Applied Science, 06 (98), 538-542.
6 6. Dusmatov, X. (2015). Askiya matnining lingvostilistikasi. Monografiya. (p.224). Toshkent: Fan.// Dusmatov, X. (2015). Linguistic stylistics of the Askiya text. Monograph. (p.224). Tashkent: Fan.
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9 9. Zokirov, M. T. (2021). Mastery of using taboos and euphemisms by Abdullah Qadiri. ISJ Theoretical & Applied Science, 05 (97), 112-115.
10 10. Umarova, N. R., Zokirov, M. T., Dusmatov, X. X., Amonov, M. U., & Mamajonov, M. Y. (2020). Frame Structure Of The Concept “Gold” In Navoi's Poem “Iskander's Wall”. Psychology and Education Journal, 57(8), 542-547.
11 11. Khayitbaevich, D. K. (2016). About the Art of Askiya. Anglisticum Journal (AJ), 5(12), 32-38.
12 12. Dusmatov X.X. Ob uzbekskom iskusstve igri slov // Put nauki. 2017. № 3 (37). S. 89-92.// Dusmatov X.X. On the Uzbek art of playing words // Put nauki. 2017. № 3 (37). S. 89-92.//
13 13. Mamajonov, M. Y. (2021). On the communicative and functional properties of anthroponyms in dialogical discurse. ISJ Theoretical & Applied Science, 06 (98), 534-537.
14 14. Mamajonov, M. Y. (2021). Anthroponyms in folklore and their ethnocultural features. ISJ Theoretical & Applied Science, 06 (98), 553-555.
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