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The article discusses marketing innovations in the market of travel services. The basic definitions of innovative marketing in relation to tourism are considered. The review and analysis of fixed assets of marketing innovations is carried out. The article also considers innovative marketing techniques that contribute to the development of competitive advantages in the modern market of services. The effectiveness of marketing innovations is shown. More organized marketing in the tourism industry will allow enterprises and Uzbekistan as a whole to increase their share in the international turnover of such a profitable industry as tourism.

  • Internet ҳавола
  • DOIhttp://dx.doi.org/10.26739/2181-9491-2019-5-2
  • UzSCI тизимида яратилган сана 12-12-2019
  • Ўқишлар сони 0
  • Нашр санаси 10-12-2019
  • Мақола тилиIngliz
  • Саҳифалар сони10-18
English

The article discusses marketing innovations in the market of travel services. The basic definitions of innovative marketing in relation to tourism are considered. The review and analysis of fixed assets of marketing innovations is carried out. The article also considers innovative marketing techniques that contribute to the development of competitive advantages in the modern market of services. The effectiveness of marketing innovations is shown. More organized marketing in the tourism industry will allow enterprises and Uzbekistan as a whole to increase their share in the international turnover of such a profitable industry as tourism.

Ўзбек

Maqolada turistik xizmatlari bozoridagi marketing yangiliklari muhokama qilingan. Turizmga nisbatan innovatsion marketingning asosiy ta'riflari ko'rib chiqilgan. Marketing innovatsiyalarining asosiy vositalarini ko'rib chiqish va tahlil qilish amalga oshirilgan. Maqolada, shuningdek, zamonaviy xizmatlar bozorida raqobatdosh ustunliklarni rivojlantirishga yordam beradigan innovatsion marketing usullari ko'rib chiqilgan, hamda marketing innovatsiyalarining samaradorligi ko'rsatilgan. Turizmda yanada tashkillashtirilgan marketing korxonalarga va umuman O'zbekistonga turizm kabi daromadli sohaning xalqaro aylanmasidagi ulushini oshirishga imkon beradi.

Русский

В статье рассматриваются маркетинговые инновации на рынке туристических услуг. Рассмотрены основные определения  инновационного маркетинга, применительно к туризму. Осуществлен обзор  и анализ основных средств маркетинговых инноваций. В статье также рассмотрены инновационные маркетинговые приемы, которые способствуют развитию конкурентных преимуществ на современном рынке услуг. Показана эффективность проведения маркетинговых инноваций. Более организованный маркетинг в туристической отрасли позволит  предприятиям и Узбекистану в целом увеличить долю в международном обороте такой прибыльной отрасли, как туризм.

№ Муаллифнинг исми Лавозими Ташкилот номи
1 Musaeva R.A. magistrant Toshkent davlat sharqshunoslik instituti
№ Ҳавола номи
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2 2. Decree of the President of the Republic of Uzbekistan “On additional measures for the accelerated development of tourism in the Republic of Uzbekistan” dated 05.01.2019, No. 5611. URL: http://www.lex.uz/ru/docs/3107042
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