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Asosiy til:O'zbek

CHAKANA SAVDO KORXONALARIDA IJTIMOIY TARMOQLARDAGI REKLAMA SAMARADORLIGINI OʻLCHASH

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MAQOLA ANNOTATSIYASI

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Ushbu maqolada Oʻzbekiston chakana savdo korxonalarida ijtimoiy tarmoqlardagi reklama samaradorligi tahlil qilinadi. Korzinka.uz va Makro supermarketlari misolida olib borilgan tahlillar asosida reklama kampaniyalarining ROI, mijoz jalb qilish darajasi va segmentatsiyasi kabi koʻrsatkichlar oʻrganildi. Tadqiqot natijasida ijtimoiy tarmoqlardagi reklama kampaniyalarining biznes natijalariga taʼsiri aniqlanib, samaradorlikni oshirish boʻyicha tavsiyalar ishlab chiqildi.

MUALIFLAR

Teglar

# социальные сети# social networks# ijtimoiy tarmoqlar# retail# цифровой маркетинг# chakana savdo# reklama samaradorligi# ROI# Korzinka.uz# Makro# mijoz jalb qilish# raqamli marketing.# ритейл# эффективность рекламы# привлечение клиентов# advertising efficiency# customer attraction# digital marketing.

Maqolani baholang

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Maqola idintifikatorlari

Foydalanilgan adabiyotlar

EastFruit (2024) 'Supermarket boom continues in Uzbekistan – Makro opened 37 stores in 4 months!', EastFruit. Available at: https://east-fruit.com (Accessed: 22 August 2024).

EUROUZ (2024) 'Korzinkaʼ, Europe-Uzbekistan Association for Economic Cooperation. Available at: https://eurouz.com/korzinka (Accessed: 22 August 2024).

Hollebeek, L. D., & Macky, K. (2019). Digital content marketingʻs role in fostering consumer engagement and trust. Journal of Interactive Marketing, 45, 27-41. https://doi.org/10.1016/j.intmar.2019.01.002

Kikelomo Fadilat Anjorin, M., Ayobami Raji, H., and Olodo, H.B. (2024) 'The Influence of Social Media Marketing on Consumer Behavior in the Retail Industry: A Comprehensive Reviewʼ, International Journal of Management & Entrepreneurship Research. Available at: https://www.fepbl.com/index.php/ijmer/article/view/1123 (Accessed: 22 August 2024).

Kotler, P. and Armstrong, G. (2021) Principles of Marketing. Pearson

Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.

Patias, N., Ertz, M., Sarigöllü, E., and Le Brun, A. (2019) 'Going Digital? The Impact of Social Media Marketing on Retail Website Traffic, Orders, and Salesʼ, ScienceDirect. Available at: https://www.sciencedirect.com/science/article/pii/S096969891930321X (Accessed: 22 August 2024).

Tuten, T.L. and Solomon, M.R. (2017) Social Media Marketing. 3rd edn. SAGE Publications

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