EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE   AND PURCHASE INTENTIONS IN THE TOURISM SECTOR

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22 ноябр 2024

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EXPLORING THE INFLUENCE OF SOCIAL MEDIA FIGURES ON DESTINATION IMAGE AND PURCHASE INTENTIONS IN THE TOURISM SECTOR

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MAQOLA ANNOTATSIYASI

Ижтимоий тармоқлар туризм маркетингига жиддий ўзгаришлар олиб кирди ва инфлуенсерлар ҳамда ижтимоий медиа фигуралари саёҳатчиларнинг туристик йўналишларга бўлган қарашларини шакллантиришда асосий рол ўйнамоқда. Instagram, YouTube ва TikTok каби платформалар инфлуенсерларга рақамли элчилар сифатида чиқиш имконини берди ва улар саёҳат жойларини кўркам, визуал жиҳатдан жозибадор контент орқали тарғиб қилинмоқда. Ушбу мақола ижтимоий медиа фигураларининг туризм соҳасида дестинация имиджи ва харид қилиш ниятларига таъсирини ўрганди ва Исландия, Япония, Швейцария ҳамда Қатар каби мамлакатларнинг муваффақиятли тажрибаларига асосланди. Шунингдек, Ўзбекистон туризм имиджини яхшилашда инфлуенсер маркетингидан қандай фойдаланиш мумкинлиги таҳлил қилинди.

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Teglar

# YouTube# рақамли маркетинг# цифровой маркетинг# digital marketing# туристический маркетинг# Instagram# social media influencers# destination image# purchase intentions# tourism marketing# Uzbekistan tourism# TikTok.# ижтимоий медиа инфлуенсерлари# дестинация имиджи# харид қилиш ниятлари# туризм маркетинги# Ўзбекистон туризми# инфлюенсеры# имидж туристического направления# покупательские намерения# туризм в Узбекистане

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ROI:

https://eroi.uz/11.0183/A1124-0016

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