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MARKETING KONSEPSIYASI VA UNING TURIZM INDUSTRIYASIDA QO‘LLANILISHINING NAZARIY-AMALIY ASOSLARI

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MAQOLA ANNOTATSIYASI

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Ushbu ilmiy ishda marketing konsepsiyasining nazariy asoslari, uning shakllanish bosqichlari hamda turizm sohasida qo‘llanilishining amaliy xususiyatlari o‘rganiladi. Marketing konsepsiyasi bugungi kunda nafaqat mahsulot yoki xizmatni sotishga yo‘naltirilgan strategik yondashuv, balki mijoz ehtiyojlariga chuqur e’tibor qaratishga asoslangan boshqaruv falsafasi sifatida qaralmoqda. Tadqiqotda turizmning o‘ziga xos xususiyatlari – mavsumiylik, bevosita mijoz bilan aloqa, xizmat sifatining muhimligi – kontekstida marketing vositalarining o‘rni tahlil qilinadi.

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Teglar

# marketing vositalari# маркетинговые инструменты# marketing tools# marketing concept# marketing kontseptsiyasi# turizm marketingi# 7P modeli# marketing tendensiyalari.# маркетинговая концепция# маркетинг в туризме# модель 7P# маркетинговые тенденции.# marketing in tourism# 7P model# marketing trends.

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Maqola idintifikatorlari

Foydalanilgan adabiyotlar

Baraniuk, D. (2021). Marketing approach to understanding, forming and developing tourist destinations. Proceedings of Scientific Works of Cherkasy State Technological University

Belova, T., Krainiuchenko, O., Leleka, O. (2024). Modern marketing concepts as a basis for the development of marketing management of the enterprise. Black Sea Economic Studies.

Fekete, A. (2020). Theoretical Concepts. Introductory Elements in Marketing and Marketing Information Systems. BRAND. Broad Research in Accounting, Negotiation, and Distribution.

Holloway, J. C. (2004). Marketing for Tourism (5th ed.). Harlow: Pearson Education Limited.

Kalaignanam, K., et al. (2021). Marketing Agility: The Concept, Antecedents, and a Research Agenda. Journal of Marketing, 85, 35 – 58

Kotler, P. (2006). Marketing Management (Millennium Edition). Upper Saddle River, NJ: Pearson Education.

Kotler, P., Bowen, J. T., & Makens, J. C. (1998). Marketing for Hospitality and Tourism (2nd ed.). Upper Saddle River, NJ: Prentice Hall.

UNWTO (2023). Tourism Marketing Trends: Transforming Tourism for People, Planet and Prosperity (17th UNWTO/PATA Forum on Tourism Trends and Outlook). Madrid: World Tourism Organization. Retrieved from https://www.unwto.org

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