INFLUENCE OF MENTALITY ON THE LANGUAGE OF THE MEDIA (ON THE EXAMPLE OF TELEVISION OF UZBEKISTAN)

Modern television today is not just a means of mass communication. In the era of globalization, television significantly expands its borders, becoming a real social phenomenon of culture that has a massive impact on society. At the same time, Uzbek television is inseparable from the influence of mental features reflected in the journalist’s speech, his style, presentation of information material, as well as in the accompanying components of the television picture, such as camera angle, music, sound effects, editing, and many others. In light of the above, the topic of this article seems relevant to us. Mentalitypersonifies the presenter, influencing not only his popularity among viewers, but also inspiring those to whom the presenter’s speech is addressed. This article is devoted to solving the problem of multiculturalism in television speech, experiencing the influence of traditional relationships between people living in our country. This problem is solved by analyzing the television speech of Uzbek journalism of various genres. As a result of the study, the author comes to the conclusions: Modern television speech depends not only on the linguistic, stylistic and linguistic features of the host, but also, in many respects, on the ratio of image, sound and text in body programs and many other factors. And, despite the influence of globalization, it is the Uzbek mentality that is one of the constraining and forming factors of the modern language of the national television presenter.