LINGUISTIC TECHNOLOGIES, SPEECH ACTS OF MEDIA COMMUNICATIONS

The article discusses the linguistic aspects of media communications, the theory of speech acts, its main components and various approaches towards its interpretation. The question, what is the difference between a simple utterance and an utterance / sentence of a speech act, is followed by the answer: in a speech act, a sentence is used with some intention, a communicative purpose - to communicate something, to call on something, convince, influence, etc. Attention is paid to the types of illocutionary functions of sentences, the communicative task of the statement in a speech act. The types of sentences and types of speech acts are determined by the goals of the utterance and subdivided into: interrogative, incentive. This generally accepted classification is based on the use of a sentence with one or another illocutionary function to achieving effective communication between groups of society. The article analyses the media texts and their pragmatic properties when communicating with the target audience, in particular, attention is paid to the fashion texts of a foreign glossy fashion magazine, as well as the analysis of illocutionary functions in the media texts of the social network Twitter. The study points out the functional types of sentences used in speech acts of audio and written / printed works of the media; the importance of journalists' knowledge of the linguistic features of media texts, which is an essential factor for purposeful, effective journalistic creativity and active communication with the audience.