DEVELOPMENT OF A CULTURE OF PEDAGOGICAL COMMUNICATION IN THE CONTEXT OF SOCIAL NETWORKS AS A MODERN SOCIAL NEED

This article discusses the issue of developing students’ pedagogical communication competence in the digital environment, particularly through social networks. In the context of globalization and digitalization, social networks have become a primary communication platform for youth, making the development of pedagogical communication culture a significant social necessity. Examines the development of pedagogical communication culture in the context of social networks from the perspective of teaching theory and methodology. The theoretical foundations, structural components, and methodological approaches to forming communication culture in native language education are analyzed. The article highlights educational opportunities of social media and their impact on students’ communicative culture and professional ethics.