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calendar30 Iyun 2026
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The importance of world science, technology and technology achievements in bank marketing

Field of Science:Multidisciplinary
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ARTICLE ANNOTATION

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This article analyzes the influence of world science, digital technologies and innovative solutions on the bank marketing system. It highlights issues of improving the quality of banking services, identifying customer needs and ensuring competitiveness through the use of artificial intelligence, big data, machine learning, blockchain technology, internet banking, mobile banking, cloud computing and digital ecosystems. Practical proposals have also been developed on promising directions for introducing these technologies in the banking system of Uzbekistan.

AUTHORS

А.Тухтабаев

ANDIJON DAVLAT TEXNIKA INSTITUTI

Tags

# fintech# blockchain# artificial intelligence# innovative technologies# machine learning# digital transformation# CRM# big data# mobile banking# bank marketing

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References

Sh. Mirziyoyev. O‘zbekiston Respublikasi Prezidentining Oliy Majlis va O‘zbekiston xalqiga Murojaatnomasi. – Toshkent 26 dekabr 2025y.

Sh. Mirziyoyev. Osiyo taraqqiyot banki Boshqaruvchilar kengashining 59-yillik yig‘ilishidagi nutqi. – Camarqand 04 may 2026y

Bank Marketing. Cengage Learning, 2021.

Philip Kotler. Marketing Management. Pearson, 2022.

World Bank. World Development Report: Digital Transformation, 2024.

Bank for International Settlements. Annual Economic Report, 2024.

MIT Technology Review

World Bank Open Knowledge Repository

OECD Digital Economy Publications